paradigm shift.
good startups requires investors and employees. - untrue.

craigslist - kept things simple.
no need for beautiful uis - its usable.
addition: users will click off if it looks bad

gumroad - took full control.
investors and obligations drain your freedom.
freedom > resources.

midjourney - used discord as their medium.
resourceful in the beginning paid off exponentially.
limitation can be your biggest strength.

indie hacking - no companies, profitable.
you can do things alone.